Omnisend Vs Drip - Which one’s for you?
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Omnisend vs Drip, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Omnisend compares with Drip
Here’s a summary and non-biased comparison between Omnisend and Drip on the basis of email marketing features
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Email editing and creation | Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only. | Provides a visual builder and text/HTML editor. Editor can create HTML emails only |
Automation | Automations have restricted email handling cabability along conditions to perform basic logics. The big blockage is due to connection with a store. And has ecommerce focused features only. | Automations have restricted email handling cabability along conditions to perform basic logics. Webhooks are missing and lacks external platform connectivity which is generally expected |
Integration | 80 integrations | 217 integrations |
Transactional emails | Not available. | Not available |
Ease of Access | Ecommerce focused email marketing software with requirement for ecommerce industry. This makes it frustating for users to get a hands on all fuctionality. | Ecommerce focused email and SMS marketing software. Feels like it is missing major functionalities too |
Customer Support | Email Support, In-App dedicated support, In-App Knowledge base, Customer Support. | Email Support, Phone Support, In-App dedicated support, Customer Support |
Interactive emails | No. | No |
Other marketing features | Has the following tools on marketing: - Signup forms for pages. - SMS marketing. - Web push notifications for apps. | Has the following tools on marketing: - Signup forms for pages - SMS marketing |
Meet Mailmodo, improving email conversions one email at a time
Fix all your email marketing problems and convert it into your most powerful growth channel.
Managed deliverability
Get amazing inbox placement with concierge support
Affordable pricing
Scale your email marketing with an affordable and easy pricing
Reliable customer support
Get human support whenever you need including onboarding and migration customer support
Here’s how Mailmodo compares to both Drip & Omnisend
Feature | Mailmodo | omnisend | drip |
---|---|---|---|
Trial Period | 21 days on all plans | Has free plan | Has free plan |
Customer support | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalied kick off call and onboarding manager too | Email Support, Phone Support, Help center | Email Support, Phone Support, Help center |
Account activation | Generally email verification is done. 2-factor authentication can be configured manually | No verification | No verification |
Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
Product education |
| Prompts to connect store or ecommerce account. More focused towards ecommerce | Prompts to connect store or ecommerce account. More focused towards ecommerce |
Product theme | Light theme | Light theme | Light theme |
Feature | Mailmodo | omnisend | drip |
---|---|---|---|
In-product templates | 67 and growing templates | 35 and growing templates | 35 and growing templates |
Has a template inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery |
Inspirational Templates count | 200+ templates | 80 templates | 80 templates |
Feature | Mailmodo | omnisend | drip |
---|---|---|---|
AMP email creation | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge | No | No |
Whitelisting support | Provides dedicated whitelisting support | No | No |
Automatic HTML fallback | Yes | Yes | Yes |
Customize HTML fallback | Allows customization for manual inputs | Yes | Yes |
Sending AMP emails | Yes | No | No |
Feature | Mailmodo | omnisend | drip |
---|---|---|---|
Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
Drag and Drop | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button | Elements can be dragged and dropped any where within the email | Elements can be dragged and dropped any where within the email |
Email Dimensions | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email | Have width from 600-700 px | Have width from 600-700 px |
Pre-made layouts | 12 variations of layouts to select from | Not Applicable | Not Applicable |
Pre-made blocks/modules |
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|
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Ability to save & reuse blocks | Can save any layout block | Can save any layout block and element | Can save any layout block and element |
Design Options | Common options like pading, email body and email bg color options are provided | Common options like email bg color options are provided | Common options like email bg color options are provided |
Supported Email Fonts | Total 46 fonts
| Total 53 fonts
| Total 53 fonts
|
If non-standard font is used | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported | No prompt | No prompt |
Template preview | HTML and AMP are displayed together with toggle between desktop and mobile screens | Only HTML email with side by side display of desktop and mobile screens | Only HTML email with side by side display of desktop and mobile screens |
Template testing | HTML and AMP versions are different, supports unlimited testing | Only HTML. Supports unlimited testing. | Only HTML. Supports unlimited testing. |
Adding custom HTML code | No | Yes | Yes |
Rich text editor | Yes | Yes | Yes |
Feature | Mailmodo | omnisend | drip |
---|---|---|---|
Interactive AMP widgets | 16 AMP elements | No AMP elements | No AMP elements |
Carousel/Image Carousel | Yes | No | No |
Accordion | No | No | No |
Basic Event invitation | Yes,with forms | No | No |
Add to calendar | Yes | No | No |
Calendly | Yes | No | No |
Zoom Webinar | Yes | No | No |
Shopify Card Abandoment | Yes | No | No |
Shopify Product Recommendation | Yes | No | No |
Poll | Yes | No | No |
Live Price Ticker | Yes | No | No |
Star Rating | Yes | No | No |
NPS Rating | Yes | No | No |
Thumbs up or down | Yes | No | No |
Emoji Rating | Yes | No | No |
Chip selection | Yes | No | No |
Spin the Wheel | Yes | No | No |
Quiz | Yes | No | No |
Gokwik | Yes | No | No |
Form | Yes | Yes, has website forms | Yes, has website forms |
Star Rating | Yes | No | Not Applicable |
Thumbs up or down | Yes | No | Not Applicable |
Feature | Mailmodo | omnisend | drip |
---|---|---|---|
Thumbs up or down | Structured for case specific | Not Applicable | No |
Star Rating | Yes | Not Applicable | No |
Form Submission capture | Automatic collection and storage of form submission data. Export options available | Collects form submission data as contacts | Collects form submission data as contacts |
Conditional forms | Yes | Not Applicable | Not Applicable |
Step wise forms | Yes | Not Applicable | Not Applicable |
Hidden field | No | Not Applicable | Not Applicable |
Form fields | 15 field options | 9 field options Also have spin the wheel | 9 field options Also have spin the wheel |
Dropdown | Yes | Yes | Yes |
Radio | Yes | Yes | Yes |
Checkbox | Yes | Yes | Yes |
Emoji | Yes | Not Applicable | Not Applicable |
Thumbs up or down | Structured for case specific | Not Applicable | Not Applicable |
Text | Yes | Yes | Yes |
Multiline | Yes | Yes | Yes |
Image Link | Structured for case specific | Yes | Yes |
Date picker | Yes | Yes | Yes |
Time picker | Yes | Yes | Yes |
Phone number | Yes | Yes | Yes |
Single chip | Yes | Not Applicable | Not Applicable |
Multichip | Yes | Not Applicable | Not Applicable |
Star Rating | Yes | Not Applicable | Not Applicable |
Nps Rating | Yes | Not Applicable | Not Applicable |
Feature | Mailmodo | omnisend | drip |
---|---|---|---|
Dynamic segments | Yes | Yes | Yes |
Static segments | Yes | No | No |
Segment on basis of campaign activity | Yes | Yes | Yes |
Pre-built segments | based on engagement | Yes | Yes |
Contact-level campaign data | Yes | Yes | Yes |
Add contacts via | Manually, CSV, API, Apps, CRM, etc. | Add single contact, Paste contact's details, File import, Mailchimp data import tool, Klaviyo data import tool | Add single contact, Paste contact's details, File import, Mailchimp data import tool, Klaviyo data import tool |
Feature | Mailmodo | omnisend | drip |
---|---|---|---|
Triggered | Yes | No, but possible by automations | No, but possible by automations |
Bulk | Yes | Yes | Yes |
AB testing subject line | Yes | Yes | Yes |
Sending Schedule | Supports email sending by send now, schedule later and fragmented scheduling | Send and Schedule are two different options | Send and Schedule are two different options |
Fragmented/Batch Scheduling | Yes | No | No |
Send time optimization | Yes | No | No |
Feature | Mailmodo | omnisend | drip |
---|---|---|---|
Opens | Yes | Yes | Yes |
Clicks | Yes | Yes | Yes |
CTOR | Yes | No | No |
Submissions | Yes | No | No |
Bounces | Yes | Yes | Yes |
Blocked | Yes | Yes | Yes |
Unsubscribe | Yes | Yes | Yes |
Spam complaints | Yes | Yes | Yes |
Forwards | Yes | No | No |
Device usage | Yes | Yes | Yes |
Email clients | Yes | Yes | Yes |
Link click tracking | Yes | Yes | Yes |
Click heatmap | Yes | No | No |
Custom analytics dashboard | No, upcoming | No | No |
Graphical rep | No | No | No |
Feature | Mailmodo | omnisend | drip |
---|---|---|---|
Journey Advancement | Basic email handling and webhooks available | Basic email handling with very limited trigger and automations | Basic email handling with very limited trigger and automations |
Drag & drop journey builder | Yes | No | No |
Trigger options | 12 trigger options and 5 Categories of start point
| 13 trigger options
| 13 trigger options
|
Rules/Conditions | 9 Rules
| 4 Rules
| 4 Rules
|
Actions | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey | 3 Actions Email, messages, push notifications | 3 Actions Email, messages, push notifications |
Limitations | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger | Needs to have ecommerce store to start with | Needs to have ecommerce store to start with |
Web/App/External event triggers | Yes | Yes | Yes |
CRM triggers | Yes | Yes | Yes |
Pre-made email flows | No | Yes, 18 flows available | Yes, 18 flows available |
Email flows Inspiration | Yes, have a dedicated industry wise research to send engaging drips. | No | No |
Feature | Mailmodo | omnisend | drip |
---|---|---|---|
Dynamic data | Yes | Yes | Yes |
Spam testing | No | No | No |
Integrations | 21 integrations More details. | 80 integrations More details. | 80 integrations More details. |
Drag and drop | Yes | Yes | Yes |
Transactional emails | Yes | No | No |
Content optimization | No | No | No |
REST API | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. | Yes Has contro over contacts, orders and carts Refer this page to understand in detail. | Yes Has contro over contacts, orders and carts Refer this page to understand in detail. |
Mailmodo is your one-stop email marketing need
Mailmodo can help you with any email marketing use-case you have. It’s a complete email marketing platform.
Visual Journey Builder
Build a user journey to send automated emails triggered by events, webhooks, integrations, CRMs, etc.
Easy Integrations
Integrate with CRMs and marketing tools like HubSpot, Zapier, Google Sheets, Calendly, Zoom
Transactional emails
Send bulk transactional AMP emails using API & webhook triggers based on user behaviors.
Contact List Management
Segment users based on attributes or past campaign activities like Open, Click & Form Submissions
Complete Email Analytics
Analyze all your data- Delivered, Opens, Clicks, Subject line A/B tests, etc. for both AMP & HTML emails
High Deliverability
Get high deliverability & opens with well managed & dedicated IPs and advice from our deliverability team
Do more with emails - bring in the interactive email experience
Mailmodo helps you use AMP emails without any developer or designers help.
No redirects
Get amazing inbox placement with concierge support
Unique email experience
Get amazing inbox placement with concierge support
Higher conversions
Get amazing inbox placement with concierge support
Many folks have migrated from Mailmchimp to Mailmodo and seen amazing results
“We saw a massive 250% increase in responses to our NPS survey emails. Our users loved the email as it enabled them to share their thoughts with us without even getting redirected once.”
“We moved from Mailchimp to Mailmodo because of interactive emails and direct checkouts. Our campaigns saw a visible increase in numbers.”
“With Mailmodo’s fragmented batch scheduling, controlling the size of each batch of recipients was possible and open rates shot up from 12% to 38%”
What product experts say about Mailmodo?
Companies trust us
Frequently asked questions
You can sign up for Omnisend’s free plan and send up to 500 emails monthly. However, if you find the trial plan too limiting, you can consider taking advantage of Mailmodo’s free trial plan.
If you’re not able to build complex workflows with Omnisend, it is likely that you’re among the many customers who have complained about its limited automation capabilities. If you’re looking for an automation solution that offers you pre-made workflows, custom triggers, and endless integrations, try Mailmodo. It’s a great Omnisend alternative.
Omnisend has a poor deliverability rate, which leads to your users’ low inbox placement rates. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.
You can use Drip for free for 14 days. Their free trial restricts you from sending unlimited emails, though. If you’re keen to access unlimited email templates, advanced reporting and automation features, we suggest considering Drip alternatives like Mailmodo. Mailmodo has affordable pricing plans.
Drip has a low number of integrations and limited reporting features. If you’re looking for a full-stack email marketing solution to measure campaign metrics such as open rates, click rates, submissions, and bounces using a visual reporting dashboard and get access to A/B testing and exporting analytics data, consider using Drip alternatives like Mailmodo.
Getting the automation feature to work well in Drip requires some practice because it's a complex and cluttered platform. If you’re looking for an intuitive and user-friendly email automation platform, consider using Drip alternatives like Mailmodo. Build custom journeys, use ready-made workflows, and trigger them from anywhere with Mailmodo.