What is browse abandonment series?
Browse abandonment is when people view the products on your website or app but leave without adding them to the cart or making the purchase. You can send them emails to remind them about the products they were browsing through only if they have signed up on your website or app.
🎯 The goal of this sequence
Remind people about the products they were interested in
Provide offers or suggestions to get people to make the purchase
Recommended emails in this sequence: 2 emails
Optimum flow time: 1 week
Emails in this sequence
Email # 1: Browse abandonment email
📩 Why this email
Send browse abandonment emails and show people the products they were looking for to remind them in case they have forgotten about them. Nudge them to add it to the cart and make the purchase.
💼 Expert tip
You can use dynamic content to ensure that the email is relevant to the segment of your target audience and their behavior on your website or app.
Email # 2: Suggested products
📩 Why this email
Show people more products similar to the one they were looking at. You can also try cross-selling to them by showing them products that compliment or works with the product they are interested in.
⛔ Sequence exit
Based on user actions, send them to the product recommendation, or feedback series.
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