AI-powered tools are making video content creation faster, easier, and more accessible than ever. Not only for professional video creators, even a beginner can create eye-catching videos in minutes. With these AI-powered video editing tools, you can automate time-consuming video editing tasks in minutes such as editing, generating, transcribing, and repurposing raw footage.
We've rounded up the 12 most effective AI video tools for you to wow your clients with your video content and skyrocket your productivity.
Table of contents
How does an AI video tool work?
AI video tools use artificial intelligence algorithms and various techniques to improve your video creation process. The input you add to it, the tools will use those input, understand it, and deliver the outcome.
An AI video tool has various use cases, including:
Generate a new video based on your prompts.
Generate subtitles for your video
Generate video documentation to share with your customers
Repurpose long videos into shorter ones.
Transcribe video content
Edit videos to enhance their quality.
💡 Pro tip: Make your prompt as descriptive as possible, as this would help the tool develop an accurate image.
AI video tools for creators and designers
These 12 AI video tools have a range of features to explore. I have given a comprehensive description of each tool with its pricing.
| AI video tool | Best for | Price | G2 ratings |
|---|---|---|---|
| Invideo.io | Converting scripts into videos | Starts at $0/mo | 4.6/5 |
| Synthesia | Video creation using custom avatars | Starts at $22.50/mo | 4.8/5 |
| D-ID | Generating videos and avatars | Starts at $5.99/month | 3.8/5 |
| Guidde | Video documentation | Starts at $16/month | N/A |
| Fliki | Video creation for beginners | Starts at $8/month | 4.8/5 |
| Veed.io | Video editing for experienced creators | Starts at $24/month | 4.1/5 |
| Runaway | Video editing | Starts at $15/month | NA |
| VEGAS Pro | Video editing for pros | Starts at $199.99/month | 4.3/5 |
| Wondershare Filmora | Enhancing the video quality | Starts at $61.99/month | 4.4/5 |
| Pictory | Repurposing long videos into shorter ones | Starts at $23/month | N/A |
| Repurpose.io | Repurposing and distributing long form videos into shorter ones | Starts at $15/month | N/A |
| Vidyo.ai | Convert long form videos into short ones | Free | N/A |
The following sections will comprehensively list the 12 best ai tools for video creators and editors.
Best AI video generation tools
Here are some of the best AI video creation tools. Many tools help you generate videos from scratch using text prompts, scripts, and blog posts. You can also create custom avatars to feature in your videos.
1. InVideo
Best for: Converting scripts into videos.
InVideo is a video generator that uses the script you feed into the tool and creates a video for you.
Unlike many AI video tools, Invideo doesn't create an entire video based on the text prompt. Instead, it takes the input you give, adds stock images and subtitles, and gives you a good starting point. Remember that the first draft of the video might need a lot of work before it's ready to be published.
| Pros | Cons |
|---|---|
| 5000+ premade video templates | Limited customization capabilities in the video editor. |
| Generate video script based on the prompt | |
| Intuitive interface and navigation |
Here’s what one of InVideo user says about the tool:
What I like most about their software is the blog-to-article feature. If you're repurposing content (you should be), this feature can save you countless hours converting an article into a video. - Invideo user on G2
Invideo pricing: Free: $0/month, Business: $30/month, and Unlimited: $60/month
G2 rating: 4.6/5
2. Synthesia
Best for: Creating videos using custom AI avatars
Synthesia is a video creation software that allows you to create videos using custom avatars. It has a library of premade video templates and avatars that you can customize. Additionally, the tools offer 120+ AI voices, so you have various options to explore.
This tool is excellent if you want to enter into video marketing but don't feel comfortable putting your face out there.
| Pros | Cons |
|---|---|
| Easy to create videos with premade templates for different use cases such as training videos, HR, sales, and more. | Limited avatar customization can restrict the creativity of your videos. |
Here’s what one of Synthesia user says about the tool:
Love the choice of avatars and voices within Synthesia. A big plus was their ethics; you cannot upload images or videos of other people here - this is very important to me. It is also super easy to use - I have been using it to add depth to my learning process videos for software training - it makes it so much more professional and engaging - at least, I hope it does! - Julie F., e-Learning Developer & Instructional Designer
Synthesis pricing: Personal: $22.50/month and custom plan for enterprise.
G2 rating: 4.8/5
Related guide: AI in Content Marketing: Use Cases, Tools & Best Practices
3. D-ID
Best for: Generating videos and avatars to feature in those videos.
D-ID uses generative AI to help you create videos and avatars. You can generate videos using an already written script or ask the tool to generate videos based on the prompt.
As for the avatars, there are three ways to generate them:
Select from one of the existing premade avatars
Upload a facial image
Use our Stable Diffusion-powered text-to-image portrait generator
| Pros | Cons |
|---|---|
| In-built prompt suggestion feature. | Can create up to 5 min. Long video using D-ID Creative Reality Studio and with API up to 10 minutes. |
| Supports 119 Languages, along with a variety of accents & speaking styles |
Hear from one of D-ID user:
The accuracy of lipsync provided by D-ID is very good compared to the other tools. Also, it takes less time to generate a video using D-ID. - Ritwik J., Co-founder
D-ID pricing: 14-days free trial, Lite: $5.99/month, Pro: $49.99/month, Advanced: $299/month, and custom plan for enterprise.
G2 rating: 3.8/5 (6 reviews)
4. Guidde
Best for: Video documentation creation
Guidde offers a free Chrome extension using which you can create video documentation for new feature updates, product demos, and more. Based on the steps you take in your browser, Guidde will create a video that you can share with your prospects or customers. Moreover, you can add voices in over 100 different languages.
| Pros | Cons |
|---|---|
| Super easy to use. | Limited editing capabilities |
| Free chrome extension. | |
| Embeddable and shareable video links. |
Guidde pricing: Free: $0/month, Pro: $16/month, Business: $35/month, and custom plan for enterprises.
G2 rating: N/A
5. Fliki
Best for: Beginners looking to convert text into videos.
Fliki is a text-to-video generator tool that is super easy to use. You can use this to turn any blog post, script, or short prompt and convert it into a complete video with AI voices.
| Pros | Cons |
|---|---|
| Clean and easy to understand interface | Limited video storage availability. |
| Variety of templates and voices to use |
Here’s what one of the Fliki user disliked about the tool:
The interface is user-friendly, and the quality of the videos is top-notch. Another thing I appreciate about Fliki is the customer support. Whenever I had a question or needed help, the team was always there to assist me. They are friendly and go above and beyond to ensure their customers are happy. Fliki user’s review on G2
Fliki pricing: Free: $0/month, Basic: $8/month, Standard: $28/month, and Premium: $88/month.
G2 rating: 4.8/5
Related guide: 30 Best ChatGPT Chrome Extensions to Make Your Life Easier
AI video editing and enhancement tools
Some of the best AI video editing tools for transcription, video enhancement, subtitle generation.
6. Veed.io
Best for: Video editing for experienced creators
Veed.io is one of the best video creation and editing tools that offer useful AI tools to fast-track the editing process. From adjusting the resolution to transcribing the video, Veed.io has top-notch features. Despite the advanced features, the tool is easy for a beginner to use and navigate.
Some ot the core AI features of Veed.io are as follows:
Smart video enhancement: The tool analyzes the video content and automatically improves various aspects of the videos. For example, color correction, noise reduction, speed stabilization, and more.
Video transcription: Veed.io helps you transcribe the content of your video, making it easy for you to repurpose it or make it searchable.
| Pros | Cons |
|---|---|
| Real-time collaboration allowing you to work together with team members | Limited file size storage for free plan users. |
| Range of editing tools, including trimming, cropping, adding text and graphics, applying filters and effects, and more. | |
| A Huge number of video templates |
Here’s what one of Veed.io customer liked about the tool:
Like most, I started using Veed for its outstanding subtitle capabilities. The longer I use the platform it has become a staple in my video editing. Although I use Adobe tools for large video productions, Veed is my go-to for creating quick and effective videos. The templates are easily updated to my needs. The interface is refreshing and visually clean, and the timeline is unique. - Christopher S., Director of Marketing
Veed.io pricing: Free: $0/month, Basic: $24/month, Pro: $40/month, and Business: $95/month
G2 rating: 4.1/5
7. Runaway
Best for: Polishing the video and enhancing its quality
Runaway offers a collection of AI magic tools that help you add a touch of magic to your videos. From video editing to video creation, the tool has it all. The possibilities are endless, but the outcome varies depending upon the input you feed into it and the skills you already have.
Based on our analysis, the tool requires you to have experience as a designer to make the most out of it. Like other AI video editing tools, Runaway offers some useful tools too:
Blur face: Blur any face in videos to shift the focus to the relevant subject.
Frame interpolation: Add moments to still images by converting a series of similar images into animated ones.
Super-slow motion: Quickly adjust the speed of your videos using a super-slow motion tool.
Scene detection: Split your videos into different scenes or short clips
Transcript generator: Easily transcribe any video into text with the Runaway transcription tool.
Pros|Cons |A lot of AI video tools such as face blur, speed adjustment, and scene detection.|Steep learning curve.
Runaway pricing: Basic plan free forever. Standard: $15/month, Pro: $35/month, custom plan for enterprise.
G2 rating: NA
8. VEGAS Pro
Best for: Video editing for professionals video creators/editors
VEGAS Pro has been known for its advanced video editing functionality, but it has also incorporated AI features to enhance video editing. The tool is advanced, so if you're a beginner, you might need help from their learning resources.
The tool is one of the best AI editing tools and helps you improve your video quality with a variety of editing features. Some of the best ones are:
AI content upscaling: It helps you enhance the resolution of your video clips.
AI style transfer: Add a touch of famous artists' style into your videos.
AI powered color grading: Add color to your black and white videos or vice-versa.
AI noise reduction: Remove excessive noise or grain from your videos.
AI transitions: It analyzes the content of your video and applies appropriate transitions automatically.
| Pros | Cons |
|---|---|
| User-friendly interface which is easy to navigate. | Steep learning curve especially for beginners |
| Huge number of integrations to streamline your video editing process. |
One of VEGAS Pro’s user review:
VEGAS Pro contains many features, which is excellent when you want to accomplish niche tasks in video editing. The support for add-ons and extensions also means you can usually find what you need for any project. While not very easy to use, especially for beginners, it does allow a significant degree of customizability. - Justin E., Java Developer Entertainment
VEGAS Pro pricing: Creator bundle: $199.99/month, Pro creator bundle: $499.9/month, Collector bundle: $799.9/month.
G2 rating: 4.⅗
Related guide: 20 No-Code AI to Streamline Your Workflows
9. Wondershare Filmora
Best for: Editing and enhancing videos
Wondershare Filmora is one of the oldest video editing tools, and it has adapted successfully to the changing dynamics. The tool now offers AI video editing features to help video creators polish their videos with less hassle. Leading AI video editing tool
The tool offers many editing features. Some of the best ones are as follows:
AI smart cutout: Helps you cut out unwanted objects in your clips within seconds.
AI background removal: Eliminate any background with a few easy clicks.
AI audio stretch: Helps you stretch the duration of your audio to fit your video duration.
AI audio denoise: Make your video clean by removing disturbing sounds or noises.
| Pros | Cons |
|---|---|
| Plenty of learning resources | Limited editing capabilities especially for pro video creators. |
| In-built royalty free music tracks and sound effects. |
Hear from one of Wondershare Fimora’s user
What I like best about Wondershare Filmora is its easy use. All the effects, transitions, and even templates are already in place. Even if you are a beginner, It will not hinder you from creating a video. You must drag the video and use effects, transitions, and others. - Arlene A., Channels & Marketing Manager
Wondershare Filmora Pricing: Annual plan: $61.99/month, Perpetual plan: $89.99/month for individuals. For teams and businesses: $155.88/month
G2 rating: 4.4/5
AI video repurposing tools
Check out these amazing AI video repurposing tools to save time and make your distribution process much smoother.
10. Pictory
Best for: Repurposing long videos into shorter ones
If you struggle with creating short-form videos for your brand, Pictory is the best solution. Upload long-form videos into the tool to bake out ready-to-use short-form videos. Pictory helps build your brand presence on these channels, from Instagram reels to TikTok.
And, if you want to generate videos from text or blog posts, Pictory can help you with that too.
| Pros | Cons |
|---|---|
| Accurate and reliable voice sync feature. | Supports only the English language as of now. |
| Affordable pricing |
Here’s what one of Pictory’s user has today about this tool:
Pictory has several options and features, but I only use one for my purposes. That's the script-to-video feature. The AI does a great job of pairing stock video to the script, but even better, it's very easy to change those clips out on the fly with something more appropriate. I use it often to make blog posts into accompanying videos. - Shane B., Chief Executive Officer
Pictory pricing: Free trial available. Standard: $23/month, Premium: $47/month, and custom plan for enterprise.
G2 rating: 4.7/5
Related guide: How AI in Social Media Is Shaping the Future of Marketing
11. Repurpose.io
Best for: Video creators/content creator for repurposing videos
Repurpose.io is a super easy and time-saving tool for busy social media and content marketers. With this tool, you can repurpose a single video (YouTube live, Instagram Live, Zoom recording) into formats such as Tik-Tok videos, Youtube shorts, or Instagram reels. Additionally, the tool handles publishing, saving you hours of manual work.
| Pros | Cons |
|---|---|
| The in-built publishing tool lets you publish on social channels, including Tik-Tok, Snapchat, Instagram, and more. | Limited video editing capabilities |
| Works with all popular social media channels such as Tik-Tok, Instagram, Facebook, and Snapchat. |
Repurpose.io Pricing: Podcaster: $15/month, Content marketer: $25/month, and Agency: $125/month
G2 rating: NA
12. Vidyo.ai
Best for: Content creators to convert long videos into short ones.
Vidyo.ai is a super easy tool to convert long videos into shorter ones. All you have to do is upload your video and select the preference, such as the channel you're posting, the format, and the templates. It's extremely convenient, and you can save time and effort with Vidyo.ai.
There are other useful features of using this video ai tool, such as:
Generate almost accurate captains for all the videos
Generate timestamps for better descriptions
Resize your videos in any format.
| Pros | Cons |
|---|---|
| Easy to use and affordable | Only available in English currently |
| Lots of premade video templates for inspiration |
Vidyo.ai pricing: Free
G2 rating: 5/5 (1 rating)
Conclusion
The AI video tools discussed above will save you time, fasten your video reaction process, and simplify your life. Based on the use case, you can make your choice. Most of the tools are affordable and offer free trials to explore first before investing your money into them.
So, what are you waiting for? Tap into these amazing AI tools and streamline your video creation workflow.
