Many businesses send order confirmation emails, password recovery, membership renewal, etc., to their users. Such emails are transactional emails and are meant to keep users updated and informed about their transactions.
These emails, if optimized, can provide powerful marketing opportunities to your business. You can use many software to send such emails. This guide will discuss the benefits of such emails and the best transactional email software you can choose.
Table of contents
What is a transactional email?
A transactional email is a one-to-one communication triggered by a user action, such as a purchase receipt, password reset, or account confirmation. Unlike marketing emails, transactional emails are personalized and have a specific purpose to serve the user.
For example, an order confirmation email can look like this:
What are the benefits of transactional emails?
Transactional emails offer many benefits to your email campaigns which are as follows:
1. Higher opens and engagements
These are the messages that your customer considers a must-open in response to an ongoing transaction with your business. That's why these emails have eight times more opens and engagement rates than usual marketing emails.
2. Developing customer trust
Transactional emails provide users with updates and maintain communication throughout their buying journey. And so, these emails eliminate users' doubts and address their concerns at different touchpoints. Hence, help build trust and credibility.
3. Improves brand recognition
Another benefit is that you can promote your brand through these one-off messages. Then, when they often see your logo, colours, typography, etc., it'll be easier for them to remember your brand in the future.
4. Timing
One of the best benefits of transactional emails is that they are sent in real-time. It means that with effective email marketing, you can prompt the user to take any action and even turn them into loyal customers.
5. Relevance
With transactional emails, you can gather behavioural data about users' activity. You can then create personalized emails to add more value and relevancy to your emails.
How to send transactional emails?
Today, there are tools for everything, including transactional email tools. Most marketers today opt for transactional email software to leverage their benefits. Transactional email software helps you send more emails in real-time with higher deliverability. Once your account is set with the email software like Mailmodo, you can send promotional emails by:
Using SMTP
Using transactional email API
Using Open Source and plug-ins
What to look for while choosing transactional email software?
There is no one-size-fits-all when it comes to picking the right transactional software. Consider if the software you are considering has:
✅ Ready-made templates
Check whether your transactional email provider gives you ready-made transactional email templates or the option to design your emails. A ready-made assortment of beautiful templates is a bonus. ex: order confirmations, password reset requests, shipping notifications, and account verification emails.
✅ Editing option for convenience
Are you able to edit and personalize emails for your users? The editing feature adds flexibility which is a must to create dynamic email campaigns.
✅ User journey builder & email automation
Your software must let you track user behavioral history and craft optimized campaigns. Another must-have key feature is email automation to automate emails and save time on your end.
✅ Integration with CRMs and other tools
Check if your email software integrates with other marketing tools, apps, and software. Since the overall aim of email software is to optimize your business, you don't want a glitch in its integration.
✅ Reports and dashboards
Does your email marketing software have an easy-to-understand interface? Ensure that it has a simplified dashboard to help you track and analyze your campaign's performance.
✅ Flexible pricing
Perhaps the most integral factor while picking your email software is the pricing. Always check if the features you're paying for can really take your business a notch up or not.
Best transactional email software and its features
Here are 5 best transactional email software you can choose:
1. Mailmodo - Transactional Email Service
Mailmodo's transactional email platform is designed for the modern marketer. Apart from taking care of all your email marketing operations, it has some standout features like custom trigger to help you send transactional emails in minutes.
Features:
Coding-free AMP emails.
Auto-trigger transactional emails.
24*7 customer support.
Flexible pricing options.
Simple build that seamlessly integrates with all your apps and other tools.
Pricing:
Silver plan: $99 for a whopping 75,000 emails per month.
Gold plan: $249 for 2,50,000 emails per month.
Platinum plan: $599 for 1,000,000 emails per month.
2. SendGrid - Transactional Email Service
Known for its scalability and deliverability, SendGrid is a cloud-based SMTP email software. SendGrid gives you multiple integration options and provides feedback on your emails. The software also lets you create email marketing campaigns apart from automating transactional emails.
Features:
Option to send large volumes of emails using a UNIX timestamp parameter.
IP warm-up.
2-factor authentication.
Pricing:
You can send 100 emails for free with the essential package starting at $14.95 for 1,00,000 emails per month.
3. SendinBlue - Transactional Email Software
Sendinblue is a cloud-based email marketing service that manages and automates email campaigns. Designed to be a one-stop solution for your digital marketing needs, SendinBlue also provides SMS marketing service and insights into email performance.
Features:
Extensive email template library.
Marketing automation.
Pricing:
You can send 100 emails per day for free with innumerable contacts, after which SendinBlue charges you $25 for the basic package.
🔍 Compare:
4. Postmark - SMTP Transactional Email Provider
Postmark is one of the most affordable SMTP services out there. With its SMTP servers distributed worldwide, the software stands out in a fast email delivery to your contacts.
Features:
Simplifies analytics dashboard, offering crucial insights on email performance.
Extensive email template across different industries.
SMTP service.
Message stream.
Pricing:
Postmark lets you send 10,000 emails for $10 in its basic package.
5. Campaign monitor - Transactional Email Platform
Campaign Monitor helps you track email metrics to analyze email performance and optimize them. You can also design your personalized emails with its drag-and-drop email builder.
Features:
Drag and drop editor.
Template library for different occasions.
Email marketing automation services.
Pricing:
Campaign Monitor lets you send 2,500 emails for $9 in its starting package.
Wrapping up
Transactional emails cover a significant spot in the world of email marketing. If you don't know where to start, then Mailmodo is the place to begin!
What you should do next
Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:
Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.
Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.
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