Is Omnisend really worth it?
Omnisend is a multi-channel marketing automation platform. It's specially designed to help SMEs streamline their online business marketing processes, through intelligent and automatic solutions that increase revenue while cutting down on time and resources. A number of features are offered on the platform to create and send targeted advertising campaigns, perform automated operations or monitor results.
If your business has a smaller email list and limited budget, Omnisend's more affordable plans may be a good option. These plans offer basic email marketing features and some automation capabilities, which can help you save time and increase engagement with your subscribers.
However, if your business has a larger email list and requires more advanced features, such as SMS messaging and advanced automation workflows, you may need to upgrade to one of Omnisend's more expensive plans. While these plans can be costly, they offer a range of features that can help you scale your business.
Omnisend provides businesses with SMS text messaging capabilities that allow them to reach customers directly on their mobile devices. Businesses wanting to send time sensitive messages, such as flash sales or urgent notifications, may find that this is particularly useful.
Updates in Omnisend pricing
There are 3 price plans for Omnisend: Free, Standard and Pro. Different features have been introduced for each of these 3 plans, in order to be used by businesses of various sizes. The free model will allow businesses to scale up their marketing automation when they need it.
The free plan offers 500 emails per month, a maximum of 250 connections, 60 SMS messages and 500 web alerts each month. To help you get started right away, the plan comes with pre programmed automated workflows. Omnisend gives its users limited access to templates, as well as a pop up and sign in form.
Compared to other plans, this plan does not offer advanced features and you will be limited in the number of email messages, SMS that can be sent to the audience. The Omnisend branding is too obvious on forms and campaigns which can be frustrating for the users who are paying a hefty amount on their emails.
At $16 a month, users can send emails 12 times the number of their email list. Businesses can connect with up to 500 contacts and gain access to all the automation features offered by Omnisend. A/B testing, unlimited web push notifications, unlimited SMS messages, and an unlimited number of active sign up forms are part of the standard plan. It does not offer features that are restricted to the Pro plan, users must have over 500 contacts for reaching a 12x email limit and will need 60 000 contacts in order to use Customer Success Manager.
All the features of Standard or Free Plans plus several more, that are perfect for enterprises with large email lists, are offered as part of Pro Plan. There is also a significant price increase accompanied by substantial increases in features. The pro plan will cost you $59 a month. The user can send unlimited messages to an unlimited number of contacts at this price. You need more than 27,000 contacts to reach the customer success manager limit . For some businesses, the prices can be a bit higher compared to the features they are getting.
Prices will increase as your business grows and you need to reach out to more contacts. For example, if you increase your subscriber base by 10 times or more to 5000, the price of a standard plan would be $65 per month and an advanced plan is $90 per month which can be a huge chunk out of your constrained budget.
Verdict
It is necessary to consider each plan's features when selecting the best Omnisend price that will be perfect for your business. Some features like advanced reporting, and customer analytics are only available on the pro plan.
In conclusion, Omnisend is a powerful email marketing platform with many benefits but its high price may not be appropriate for all businesses. You may wish to consider other options for more reasonable price plans if you are a small business owner or start up with a limited budget. Before you decide to join Omnisend's expensive plans, it is worth asking yourself whether or not you really need all the features that Omnisend offers and does it really help your business scale.
