Boost Email ROI 3X with Data-Driven Strategies with Neil Patel

Here are the key takeaways from Neil's amazing presentation-

Even today, brands drive the most revenue.

• To build a bigger brand - leverage the rule of 7. If someone has seen a brand 7 times, they’re more likely to remember it, evangelize it, and purchase it.

Amongst different marketing channels, email has been a constant. It’s great to build rapport, trust, and relationships with your customers

• To measure email engagement, marketers should look at OR, CR, and list size. And, scrub contact lists to remove unengaged contacts. Not just does it help to boost OR but also improves deliverability.

Interactive emails are the next innovation in email marketing

• ESP for eCommerce - Image choosing a product, its quantity, and check out within the email itself It’s going to be game-changing.
• Across sectors, interactive emails have been found to convert 9% better than static emails.

To improve email marketing, keeping it simple is key.

• Keep lists clean, use casual subject lines (eg.: Neil, check this out), and text-based emails to boost conversions.

To improve copywriting, read, understand, and then write simply.

• Read general books, read marketing books,
• Understand your user’s problems, how you can solve them and write that succinctly
• Understand people’s objections and write copy that resolves objections without any uncertainty Write that a 5-year-old can understand

Find out what makes your email marketing tick

• Look at what the competition is doing for inspiration
• Test extensively and do more of what's working.

**People are overestimating what AI can do for them in the short run and underestimate what people can do in the long run. **

• AI may not solve all the problems in the short run but AI would be able to send personalized emails to a million people in the long run.
• AI can be effective for analyzing data from different sources, gaining insights, and modifying marketing campaigns based on the insights.